Advertisement and The Chase!

For the first part of the lesson we watched several different public information films (old and new) and analysed them according to their target audience, purpose, methods, acting/voice over and the reflection of the time period affecting the advert.

We analysed quite deeply to pick up useful methods to use in our own films for example in the 'Think' - Camera Phone advert from 2006, we were shown a video taken on someone's phone of a group of friends having fun and then one suddenly gets ran over by a car. By using the method of capturing the film on a camera phone it makes it feel more realistic and personal to us because a lot of people in this period of time "hang around" taking videos, laughing with friends.

From this I learnt that the time period you make the advert corresponds with how people will react to it. For example we looked at 'Coughs and Sneezes' from 1945 and we noticed at pattern with all of the ads from this era which was that the voice was of an authoritative man using commanding tones and direct address.

In our short film of chase, we decided to have no speech but just music and to include as many different camera shots and angles as possible. The chase scene story line was that Yeganeh was about to purchasing drugs but before hand she wanted to call her dealer. We used an over the shoulder angle shot to show her texting. I thought this was effective because it made it more interesting and showed a different perspective.

I played the role of the person who was suspicious of her and began to run after. We did some hand held camera work, by making Yeganeh hold the camera whilst she was running from me to show point of view and to make it more realistic.

Next week, I think it would be a good plan if we swapped roles often in order for us to all get a feel of the jobs of offer.